Facts About Marketing Automation

Marketing Automation is a technology that helps in managing marketing processes as well as multifunctional campaigns, across multiple channels, automatically. Do workers in your company spend more time on menial and repetitive tasks that can be done faster using automation? If you plan to use Marketing and Digital automation for making your work done faster, then there are a few facts to know. A Garter report has analyzed and found that 69% of workplace managerial tasks will be automated by 2024.

In this article, we will cover the most important trends and facts about digital automation.

Facts of Marketing Automation

63% of all companies using marketing automation now are performing better than their peers.

It could lead to an average 451% increase in qualified leads.

It causes conversion rates to increase by an average of 53%.

80% of marketers use marketing automation software for their online marketing business growth.

Email & CRM (customer relationship management) are the most efficient types of marketing automation. It helps in storing contact information, preferences, and other data points to engage in a more personalized and timely way, delivering unique and differentiated experiences.

75% of Email revenue is generated by personalized campaigns that are offered by marketing automation systems.

B2B marketers attain improved User Experience, the relevance of communications, higher conversion rates, and a good amount of qualified leads with marketing automation systems, using data-driven communications.

80% of marketers reported that there's a hike in the number of leads after using marketing automation software

Social media post scheduling is considered to be the most suitable process for automation.

A report shows that the marketing automation industry is expected to reach 8.42 million by 2027.

82% of successful leading marketers say that marketing automation is actually a great tool for improving revenue contribution.

It drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

60% of B2B marketers used response and value metrics to measure ROI.

88% of marketers say that the marketing automation helped them reduce the time spent on preparing reports and gives time for strategy and focusing on customer interactions.

90% of users believe that marketing automation is saving time.

91% of marketers say that marketing automation enables their teams to review, analyze, and act on customer and marketing data.

69% of respondents using or applying marketing automation are from America.

92% of the marketer's goal is to improve their qualified lead pipeline and 81% is the customer.

53% of marketing influencers have a strong belief that email marketing automation is the most effective technology.

Finally, marketing automation supports your goals and helps to grow your qualified leads, customer relationships, or productivity. Marketing is all about innovation. Take the leap and try marketing automation if you have not done it before.