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Why Is SEO Important?


The first question that might come to your mind is why is SEO important. SEO is not just about boosting your website's traffic. It also helps promote your site on social media. Big websites benefit from SEO. It also makes it easier for sites with multiple authors to publish content, increasing organic traffic. It also gives webmasters a common framework for content publication. Ultimately, you can see that SEO is an integral part of your online strategy.

Page speed

Page speed has an impact on organic ranking, user experience, and conversion rates. Google uses the Core Web Vitals Algorithm to continuously measure the time it takes for a page to load and to render content. When a page takes more than three seconds to load, 14% of online shoppers will move on to a different website. If your page is too slow, you could be losing sales and potential customers. By focusing on page speed, you can improve your site's performance and attract more customers.

Although many people don't know it, Google's Page Experience update measures the speed of web pages. While this is a confirmed ranking factor, it has a low weight when compared to relevance. Ultimately, the goal is to generate as many visitors as possible organically. Page speed isn't everything, but it is a key metric for website success. The faster your site is, the more likely your visitors will stick around and return.

User experience

User experience is crucial to ranking well on search engines. It consists of a variety of factors, including navigation, clear language, fast loading time, and a clear purpose. A combination of UX and SEO is an effective strategy for improving rankings. The IKEA website is an excellent example of UX and SEO design. The site forms a narrative for the user at every step, guiding them to the proper landing pages and engaging them. The website uses color palette, categories, and tags to keep users engaged.

UI is becoming increasingly important in SEO. Google has prioritized user experience as a ranking signal. A colorful and inviting website will draw more visitors and encourage them to browse the site. Overall user experience is the entire experience the user has with a site. Good UX improves user engagement and helps earn trust from consumers. In fact, all of these factors are linked to UX. The factors highlighted in blue below are directly linked to good user experience.

Keyword research

Optimising your website for the right keywords is essential to SEO. Keyword research is an essential first step in the process of driving organic traffic to your website. You need to focus on what your audience wants, and target keywords that will help you achieve this goal. Keyword research will also help you understand which content will attract your target audience and increase your rankings on the search engines. You will find that it is much easier to convert visitors who click through to your website when they find the right content.

The right keywords will bring potential visitors to your website, while the wrong ones may turn them off. The right keywords will help you identify which keywords are most relevant to your audience and which ones are less relevant. Choosing the right keywords will allow you to create content that attracts the right audiences and help your website achieve higher rankings and revenue. You can always improve your SEO through keyword research. Listed below are some tips to improve your keyword research.

Brand authority

Developing brand authority is critical to increasing sales and customer retention. As a brand grows in popularity, it becomes more important than ever to build a trustworthy reputation. By putting your best foot forward on your website, you can create a loyal following and a brand identity. Moreover, brand authority can be enhanced by hiring a copywriter to build an effective customer base. In the crowded world of marketing, consumers are bombarded with competing brands and can struggle to distinguish between them.

Building brand authority is a long-term process and requires a well-planned strategy. There are many methods you can implement to build brand authority, including influencer marketing, mobile app optimization, and scalable link building. Aside from these, you can also take advantage of off-page activities such as social media optimization and budget-friendly outdoor marketing campaigns. If you're still unsure about how to start, a digital marketing agency can help you get started.


The cost of SEO services varies from company to company. A fully-managed SEO campaign can cost as much as $100K per month. The amount of money you spend will depend on the keywords you are targeting and the competition you face. It can be affordable to hire a high-quality SEO company, but it requires time and effort. For these reasons, it's important to know the factors that influence SEO pricing. There are three main types of SEO services and their costs.

The price of SEO services varies depending on the type of business and the size of the website. Some industries require more extensive SEO work than others, so the price of SEO services varies accordingly. For example, lawyers, medical offices, finance companies, locksmiths, car mechanics, and software and marketing services tend to be more competitive. While home improvement businesses may have lower competition, their keywords may be longer and more specific. In such cases, it might be possible to opt for a more affordable package that includes additional keywords.